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Branding & Marketing
It's time to shout it from the rooftops! You've got a great product or service. But how do you get publicity -- and how do you find customers? Read about small business marketing strategies, from social media and public relations to SEO and email marketing.
How to Be a Contributor on The Story Exchange
Interested in authoring a guest post? Here are answers to your FAQ about writing a post for publication on our platform.
What To Do When The Media Misspells Your Name or Someone Introduces You With The Wrong Title
It’s the awkward situation that needs to be addressed for the sake of your business (and your dignity).
7 Powerful Books (By Female Authors) for Your Summer Reading List
This summer, dive into these 7 books by and for women to help you succeed as an entrepreneur.
Overwhelmed by Social Media? Try These 5 Simple Tips
If you’re looking for inexpensive marketing strategies, there is no better place to look than Facebook, YouTube and other networks. But keep it easy.
Taylor Swift’s Social Media Posts Are Mysterious — and Incredibly Strategic
The singer has captured the attention of millions through cryptic-yet-savvy social media updates. How can women entrepreneurs similarly intrigue clients and customers?
A New Way to Tell the World Your Business is Woman-Owned
In honor of Women’s History Month, female entrepreneurs will now be able to broadcast their venture’s woman-owned status through their Yelp business listings.
Meghan Trainor Broke the Internet With This Bonkers Press Release
Don’t try this one at home, folks. We’re all for publicity – but not many people can pull off something as ridiculous as this.
How to Start a Socially Responsible Business
When it come to social entrepreneurship, successful startups Warby Parker, TOMS and Casper have proven that you can build good into your business model.
Alexandria Ocasio-Cortez is a Living Master Class in Social Media Strategy
The freshman Congresswoman’s online presence is equal parts radical and powerful. Learn from an influential millennial who grew up in a tweeting, snapping world.
5 Marketing Stunts That Turned Heads in 2018 (And What We Can Learn From Them)
Tesla, Nike and Payless made big splashes this year with savvy, buzzy publicity stunts. Look back on them with us, and read about women entrepreneurs who have tested similar waters.
She’s Raised Over $200 Million In Venture Capital. A Rhinestone Cicada May Have Helped
Pam Marrone of Marrone Bio Innovations has a unique way to stand out. It’s a clever small business marketing strategy, too.
5 Questions to Ask Before You Volunteer Your Time or Business Talent
It’s the season of giving. But make sure your donation of time or gifts in kind aligns with your values, says Lorrie Thomas Ross, a marketing expert.
Sellers, Marketers and Ambassadors, Oh My! Understanding 3 Popular Sales Strategies
Direct selling, multi-level marketing, brand ambassadors — you may have heard these terms, but what do they mean? We break down each one, and talk with an entrepreneur who’s using two of them.
Black Women Entrepreneurs: Remember These 2 Tips When Building Your Brand
Here’s how black women entrepreneurs can successfully — and authentically — brand their businesses, from an expert member of the community.