As Tegan and Sara sang in “The LEGO Movie,” everything is awesome, and the most recent news from the famous toy company could be described that way as well.
LEGO has announced plans to produce three female STEM workers in figurine form, which will be released as part of a new line of products called “Research Institute.”
The women in science series “is an inspiring set that offers a lot for kids as well as adults,” a release on LEGO’s website states.
The idea was the brainchild of geochemist Ellen Kooijman, who submitted it as part of the Winter 2014 LEGO Review (a program that solicits creative LEGO ideas from fans).
“A small set of mini-figures would provide a great opportunity to add women to our LEGO town or city communities,” she wrote in her proposal. “I have designed some professional female mini-figures that also show that girls can become anything they want, including a paleontologist or an astronomer.”
In addition to describing her ideas in writing, she also had to make models of the miniature figurines. Her idea then had to garner support from 10,000 people in order to be considered by LEGO as part of the review process.
Kooijman’s idea additionally beat out suggestions such as LEGOs based on popular television shows, including BBC’s “Sherlock” and Cartoon Network’s “Adventure Time.”
LEGO is planning to release “Research Institute” in August of this year.
We can’t wait to see this line of toys — not only because it will give young girls another way to dream big, but also, as Frederikke Hoff of LEGO Ideas says, “It’s cool, it’s stylish, and honestly, who doesn’t like dinosaurs?”
See the full video announcement below:
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